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Having access to high-quality digital marketing statistics is important. Especially today when almost a huge majority of the firms and individuals alike are turning to digital marketing for branding purposes. Various strategies are used by the marketers to promote products or services such as Search Engine Optimization (SEO), Content Marketing, Online PR, Email Marketing/Marketing Automation, Pay Per Click (PPC), Social Media Marketing, Affiliate Marketing, Inbound Marketing, and Native Advertising
We have therefore gathered an exclusive amount of data for our readers' benefits.
Email Marketing Statistics for the year 2019
- Almost half the emails are opened by making use of smartphones or other mobile devices
- An amazing 54 percent of all the emails are classified as spam emails
- Those companies that are moving towards automation in the marketing field are making use of email marketing and heavily benefiting from the same
- Personalized emails get a lot of traction. This is evident by the fact that 74 percent of digital marketing experts say that doing so greatly increases user engagement
Email subject matter statistics for the year 2019
- Emails with the subject of about 6 to 10 words have the highest possible open rate
- Almost 70 percent of all digital marketing experts stated that their most effective email campaigns were sent from an individual and not a brand
- About half all email marketers have accepted the fact that they have experimented with email subject matter to get a higher user engagement rate
Online shopping statistics
- Almost 1.66 Bn people around the world go shopping on online platforms every year
- A majority of US-based consumers (79 percent to be exact) say that free shipping acts as an effective motivation factor to make them buy more
- Almost half of the businesses in the United States of America do not even have a basic functioning website
- Generation X is far more likely to shop online than the baby boomer generation and millennials
- Men spend almost around 68 percent more money as compared to women contradicting the popular belief that women are more into shopping online
Voice Search Statics 2019
Voice Search Statics by Age Groups:- 40% of adults use Voice Search every day.
- 50% of consumers use voice search to research product purchases.
- 25% of 16-25 use voice search on Mobile.
- 50% of all query will be voice searches by 2020.
- 42% belives in the increasing importance of voice controlled devices.
- Restaurants/Cafes - 51%
- Grocery Stores - 41%
- Food Delivery - 35%
- Clothing Stores - 32%
- Hotels/Beds & Breakfosts - 30%
- Doctors - 28%
- Pubs/Bars - 27%
- Hair/Beauty - 26%
- Dentists - 24%
- Automotive Services - 23%
- Cleaners - 20%
- Cars for Hire/Taxis/Limos 20%
- Car Dealerships - 20%
- Veterianarians - 19%
- Fitness Services - 18%
- Spa Services - 18%
- Insurance Services -18%
- Home Care 17%
- Marketing Service - 13%
- Plumber / HVAC - 16%
FOMO statistics for the year 2019
The famous abbreviation FOMO stands for 'Fear of Missing Out'. Perhaps it can also be labeled as one of the most effective manners of digital marketing that happens to be in current usage. This is based on the psychological strategy of making users feel the continuous need for being connected with their friends and others via the Internet to be updated about what is going on around the world.
- A majority of the millennials (69 percent) in general have stated that they do experience FOMO up to one or the other extent.
- Around a quarter of all the social media users check their smartphones just right after waking up in bed
- Over 40 percent of the individuals in the millennial generation tend to spend more money than they actually can just to keep up with the friends and people around them
- We hope that you must have found our statistics for the year 2019 in digital marketing to be of great help. We also wish you luck for the upcoming year 2020 concerning the digital marketing scene.
