What Proclivity does Marketing Express in the year 2019?

Marketing has been always in the forefront of all the efforts by the major companies to grow their sales. And as the ongoing year draws to an end, it is obvious that we discuss all that went down concerning the marketing field. Doing so will only assist you as a reader in your future endeavours.

Beginning with SEO or Search Engine Optimization

When we first talk about marketing or digital marketing to be exact, the first terminology that pops into our heads is SEO. And it should be since a firm's online success is only guaranteed if it is visible to the search engines besides ranking higher than its competitors.

• Almost about 90 percent of the users who happen to be searching for a product has not even made up their minds regarding any particular brand of choice.
• The technology giant Google is solely responsible for a whopping 94 percent of the Internet's net organic traffic 
• Video content seems to be completely dominating organic search results with the same being almost fifty times is more likely to be listed as search results 
• Google also dominated mobile search volume in the year 2019 with the company having a 96 percent share of the net mobile traffic 
• Videos are a far more effective method of increasing consumer conversion with an estimated increase of around 86 percent 
• Almost half of the search queries on Google are four words or longer 
• Organic SEO is around 5.66 times better than paid advertisement campaigns

Content Marketing Statistics For The Year 2019

Content Marketing is also one of the most important ways in which start-ups and established companies alike are trying to influence their prospective customers. So here we present you with the relevant statistics with which you can infer relevant conclusions

• Almost 43 percent of users admit about skimming through blogs
• The maximum amount of traffic is driven by posts having 6 to 13 words.
• Content is again dominating paid advertisement campaigns as they can generate over three times the number of leads for the firms in question 
• Almost 66 percent of digital marketers make use of blogs for their various social media content
• The most effective social media platform has been LinkedIn when it comes to securing the reader's engagement 

Statistics for The Social Media Platforms

Without social media, digital marketing would have never been as effective and far-reaching as it happens to be today. Building brands is just a matter of getting the relevant users’ engagement. Who doesn't know famous brand influencers on several social media platforms such as Instagram?

• So, the most important social media platform statistics related to marketing are
• India has the maximum number of active monthly users of Facebook
• Almost 43 percent of the adult population in the United States of America gets its daily news from Facebook
• Almost 40 percent of LinkedIn users make use of the social media platform every single day
• An average user of the photo-sharing application Instagram uses the app for almost 53 minutes every day
• Instagram also boasts an impressive 1 Billion monthly active users