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Why Lean Local SEO Strategy: Mapping Out a Successful Local SEO
Of the total searches on search engines, about 80% ofsearches are about local results. And among these searches that want to find local results, a significant percentage wants to find a local business.
This article explains the importance of local SEO for struggling businesses and startups. Continue reading if you want to dominate search engine results forlocal searches through a killer local SEO strategy.
Understanding Local SEO
Search engines would show local results when a person wants to see local results. There are some indicators that tell search engines that a business is a local business.
By local SEO, we mean a set of activities that aim at improving search appearances against searches that look for local results. It is an important branch of SEO and it is necessary for local businesses.
For example, if a person wants to get a haircut, that person will search for barbers in nearby areas. This is just one case; people type hundreds of millions of similar search phrases in search engines.
Amazing Local SEO Statistics
- About half of Google searches are about local results. (GoGulf).
- About 88% of mobile device local searchers visit or call a business in one day (Nectafy).
- About 78% of location-based mobile searches result in an offline purchase (SEO Tribunal).
- About 72% of consumers that search online will also visit a store within 5 miles (HubSpot).
- About 80% of consumers use search engines to find local information (Think with Google).
- About 7% of non-local searches led to a sale and about 18% of local smartphone searches led to a purchase within one day (Think with Google).
Local Search Ranking Factors
There are plenty of factors that can affect local search rankings. We can divide these ranking factors into two categories: local pack/finder ranking factors and localized organic ranking factors.
The breakdown of these two categories have been mentioned below:Local Pack/Finder Ranking Factors
- Link Signals
- Social Signals
- Review Signals
- Personalization
- Citation Signals
- On-Page Signals
- Behavioral Signals
- My Business Signals
Localized Organic Ranking Factors
- Link Signals
- Social Signals
- Review Signals
- Citation Signals
- Personalization
- On-Page Signals
- Behavioral Signals
- My Business Signals
On-Page Local SEO Strategies
Your website needs to be fast, responsive, dynamic, and adoptive to do well against local searches. No matter what you create content for, make sure you include keywords after doing keyword research.
Try to focus more on long-tail keywords or search phrases. Always include catchy meta descriptions for pages, posts, product listings, etc. Internallinking and external linking is also important.
Off-Page Local SEO Strategies
Your off-page local SEO journey starts with Google My Business listing. It simply means signing in to your Google account and adding your business to Google Maps through Google My Business website.
It is vital that you get your name, address, and phone number online to make people aware of your product or service and to enable them to contact you anytime.
Google, Yelp, and other types of reviews mean a lot for your business. Reach out to similar and like-minded websites to obtain do-follow or no-follow links.
Efficiency Through Online Tools
The usage of useful online tools makes it simple and easy for businesses to rank high locally. Here are some online tools that can make this task a lot easier:- Ahrefs
- BrightLocal
- BuzzStream
- Whitespark Local Citation Finder
Taking Professional Help &The Way Forward
You have read how useful can local SEO be for a local business. In the end, we can say that all local businesses should invest in local SEO. Even if you do not plan to sell online, your local business needs local SEO. It is due to the reason that people search online before they visit the market.
In the absence of competition, local SEO can be too simple. However, improving search rankings locally can be tough if there are many competitors. These are ways using which one can beat competitors locally. If you want to learn more, you should read more articles online.
If you do not know how local search engine optimization works, you can take professional help. Are you ready to dominate local search results? Do you want to grow your local business? Would you like to invest in local SEO? Wish you all the best with your local search results improvement goals.
